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| Woman Reading Book with Orange, 2009, Georgy Kurasov |
But does this perception even hold any truth when algorithmic incentives typically dominate what and how we consume content in rapid-scrolling digital environments? Most people increasingly prefer quick, skimmable content to complex, intellectually stimulating writing offering deep analysis in the form of long reads.
Long-form journalistic and literary pieces are resource-heavy. Despite undergoing weeks or months of research, fact-checking, and editing, these pieces almost never reach the threshold of what can be termed a success or “hit” in the viral economy controlled by algorithms. Over the last decade, many publishers have either downsized to produce cheaper, faster content to meet that “hit” threshold or closed, citing economic reasons as their advertising revenue sank long before the emergence and popularity of generative artificial intelligence (GenAI).
Broader cultural shifts also drove people away from immersive reading. And there are large-scale studies and robust research to support the evidence that leisure reading itself in the US – and elsewhere – has drastically declined.
With doomscrolling, streaming, and short-form videos notably decreasing patience and the time needed for sustained focus, almost forty percent of Americans now read no books, according to a report by Smithsonian and the Guardian. Separately, a study jointly conducted by University College London and the University of Florida analyzed more than a quarter million Americans between 2003 and 2023 and concluded that daily reading for pleasure declined by about three percent per year during that period.
Then came 2025. Google's integration of AI Overviews into its search engine, which was immediately followed by other search engines, wrecked referral web traffic and pushed publishers to experience dramatic drops in expected clicks on their websites. In several cases, news and tech publications have experienced a decline in organic search traffic of between fifty and eighty-five percent between 2024 and 2026, with answers from GenAI tools appearing above traditional web links in search engines.
The trend does not just portray various aspects of journalism, including long-form literary narratives, it has now become part of a broader withdrawal from long-form anything – long-form magazine articles, essays, books, in-depth editorial columns etc. – that requires time, patience, and attention to immerse oneself in.
Despite the influence of algorithms, cultural shifts shaping readers’ habits, and the attention economy aimed at benefiting from the cognitive shallowing of minds soaked with social media and short-form content, long reads are neither "dying" nor “dead.” The format is far from extinct. It is, however, transforming itself into a powerhouse that directly reaches readers and audiences inclined to pay for and commit to intellectual engagement and depth.
With the GenAI rapidly attempting to replace our thinking by significantly minimizing the time and steps it takes to find their answers, surface mastery and intellectual passivity risk disparaging our ability to develop deep understanding and perform intelligence to find answers to our questions.
Books, essays, and long investigative pieces are not about elitism and should matter to more than just intellectually engaged minds. Now more than ever, we need human brains to build depth, judgement, and meaning, and to become analytical and reflective.




